Gen X Keeps the Wallet: How to Reach the AI-Assisted Shopper - PYMNTS.com

Gen X adaptation: financial pressures

Individuals born between 1970 and 1985 are selecting the label 'Gen Goonie' instead of Millennial. High earners of Gen X are experiencing economic strain, while the generation is also accommodating to AI-driven shopping. A workshop on navigating in the midlife is being extended locally. Millennials are confronting a career crisis, and a large portion of Australians view Halloween as a US holiday, despite enjoying it. In Korea, one in ten adults used obesity drugs in 2025.

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