The late Colonel Sanders keeps on guiding KFC expansion today, with new menu items launching in the UK and Canada to test demand. British diners promptly circulated the viral sandwich online after launch, triggering buzz across social channels. A fresh virtual event for Zenless Zone Zero brings a bamboo-style Sanders character into play, mixing gaming culture with the brand. Back in the US the chain cut several restaurant franchises, including over a dozen Florida closures, shrinking its footprint. Marketing now combines online buzz with physical stores to keep younger buyers, drawing into the late founder's recognisable image. The brand runs small changes prior to wider rollouts, sticking to a step-by-step playbook across regions.